eBay Dominates Online Clothing and Accessories A deeper look into the sites, demographics, advertisers and ad methods and techniques for the Online apparel and beauty categories July, 2006 Top 10 Online Apparel and Beauty Destinations(Week ending July 23, 2006 US, Home and Work)Unique Audience (000)Active Reach (%) eBay Clothing Shoes & Accessories 4,828 3.71 eBay Jewelry and Watches 1,825 1.4 eBay Health & Beauty 1,333 1.02 Old Navy 1,318 1.01 zappos.com 1,109 0.85 Lancome^ 1,065 0.82 AVON 1,048 0.81 victoriassecret.com 1,001 0.77 llbean.com 767 0.59 The Gap 747 0.57 Source: Nielsen//NetRatings NetViewDemographic Data for Apparel and Beauty Category (Month of June 2006 US, Home and Work)TargetUnique Audience (000) Audience Composition (%) Total 52,007 100 Male 20,193 38.83 Female 31,814 61.17 Age 2 - 11 1,059 2.04 12 - 17 4,172 8.02 18 - 24 3,166 6.09 25 - 34 8,355 16.07 35 - 49 18,688 35.93 45+ 22,813 43.87 55+ 10,588 20.36 65+ 3,438 6.61 HH Income $ 0 - 24999 3,112 5.98 $ 25000 - 49999 10,614 20.41 $ 50000 - 74999 13,313 25.6 $ 75000 - 99999 10,638 20.45 $ 100000 - 149999 8,631 16.6 $ 150000+ 4,900 9.42 No Response 800 1.54 Source: Nielsen//NetRatings NetView Data on the Retail Goods and Services Industry, Apparel and Jewelry Segment(Week ending July 23, 2006 US, Home and Work)Top 20 AdvertisersImpressions (000)Share of all Impressions Onlineshoes.com 33,674 19.5% Bag Borrow or Steal 24,491 14.2% Wal-Mart Stores, Inc. 22,593 13.1% Nordstrom, Inc. 15,106 8.8% The Finish Line Inc 12,017 7.0% J.C. Penney Company, Inc. 9,686 5.6% American Apparel 6,612 3.8% Neiman Marcus Group, Inc. 6,318 3.7% ThoseShirts.com 5,980 3.5% Shoebuy.com 3,819 2.2% Palmer Cash 3,102 1.8% Sears, Roebuck and Co. 2,479 1.4% Zappos.com, Inc. 1,706 1.0% SmartBargains 1,600 0.9% Gottschalks 1,545 0.9% 80sTees.com 1,373 0.8% Kohl's Illinois Inc. 1,237 0.7% Football Fanatics 1,057 0.6% Peter & Co. Jewelers, Inc. 1,035 0.6% Target Corporation 955 0.6% Total 172,430,000 100.0% Source: Nielsen//NetRatings AdRelevanceTop Ad SizesDimensionsImpressions (000)Share of all Impressions Leaderboard (728x90) 48,873 28.3% Wide Skyscraper (160x600) 44,630 25.9% Medium Rectangle (300x250) 34,827 20.2% Skyscraper (120x600) 9,380 5.4% Button #2 (120x60) 8,919 5.2% Rectangle (180x150) 8,782 5.1% Vertical Banner (120x240) 6,261 3.6% Square Button (125x125) 4,898 2.8% Full Banner (468x60) 1,502 0.9% Non-Standard Dimension 1,522 0.9% Half Banner (234x60) 800 0.5% Micro Bar (88x31) 772 0.4% Button #1 (120x90) 722 0.4% Large Rectangle (336x280) 457 0.3% Square (250x250) 78 0.0% Vertical Rectangle (240x400) 10 0.0% Total 172,433,000 100.0% Source: Nielsen//NetRatings AdRelevanceAd Delivery TypesImpressions (000)Share of all Impressions Inline 171,317 99.4% Pop-Up 913 0.5% Pop-Under 177 0.1% Floating/Overlay 13 0.0% Interstitial 11 0.0% Source: Nielsen//NetRatings AdRelevanceNote: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service