Star Alliance, a worldwide marketing network of leading airlines including United Airlines, Lufthansa and others, has named WPP's GroupM unit to handle a pooled media buying program. The network said
the program is designed to "dramatically lower media procurement costs" and that participating airlines would benefit from a media "rewards" program that provides credits for additional services such
as market research. "Budgets, pricing, programming, promotions, sponsorships and added value will remain confidential to the individual agency groups and clients," said GroupM CEO Irwin Gotlieb.
GroupM is a media holding company unit that encompasses WPP's MindShare and Mediaedge:cia units.
