Yahoo! Seeks 'Life Engine' Enthusiasts
May 18, 2004, 12:00 AM
Yahoo! yesterday launched a nationwide promotion to find stars for the next round of ads in its acclaimed "Life Engine" advertising campaign. Through June 10, 2004, any U.S.-based Web user who has a great story to tell about Yahoo!'s products and services can vie for a role in a Yahoo! advertisement by submitting an essay of 150 words or less describing how Yahoo! is their "Life Engine" at http://myengine.yahoo.com. Twelve finalists will be featured in video "screen tests" on http://myengine.yahoo.com and beginning July 8, Yahoo! users will cast their votes online to determine the winners. The six winners will each appear in an upcoming Yahoo! advertisement and will receive $2,000 cash.