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Cater To The Hungry Crowd

  • Ad Age, Friday, August 18, 2006 12:45 PM
Food & Wine didn't have to look far to find a successor to Julie McGowan after she moved to Travel & Leisure. The new vp/publisher of the magazine is J.P. Kyrillos, former associate publisher. He tells Ad Age "we helped to create this whole food epicurean revolution, if you will, when Food & Wine launched in 1978." There is a dynamic consumer segment out there, he adds, and "we call them the 'always hungry,' people turning these chefs into superstars, making wine consumption such that we're going to eclipse Italy as second-biggest wine-drinking country." Kyrillos also has his sights set on more growth. He wants to extend the brand, with continued growth online, and expand into other emerging mediums. "We also want to expand upon signature platforms, such as the Classic in Aspen."

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