Caffeine-Laced Pantyhose A Hit On Web
Business 2.0 , Friday, August 18, 2006 1 PM
Caffeine-laced pantyhose that promises to banish cellulite by boosting metabolism and burning fat is selling briskly on a U.K.-based Web site: $50 for three pairs. "The response has been phenomenal," says Charles Duncombe, site director of Tightsplease.com, which has sold 20,000 pairs of the Slim Fit 20 pantyhose since it launched 18 months ago. "I can count on one hand how many customers have called to say the pantyhose doesn't work." Not counting gym memberships, $96.9 million was spent in the U.S. alone on products that claim to remove cellulite. The product is just one of the intriguing 30 Best Business Ideas in the World selected by the editors of Business 2.0, who are unveiling a new one each day on the Web.
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