The minds behind the a new programming experiment at News Corp. "aren't reinventing the entertainment wheel," writes Mike Duffy in the
Detroit Free Press. He says they're just giving it a new
escapist spin with a female-appeal eye-candy plan--all soap operas all the time--rooted in the wildly popular telenovela format, a linked story line presented serial-style. The concept is huge in
Latin America and other countries around the world, and now the "jauntier telenovela sensibility is being channeled into an Americanized melodramatic mix of catfights and possibly campy delights with
My Network TV," which premieres Sept. 5 on more than 160 TV stations across the country, including the Motor City's WMYD-TV Channel 20. "There aren't a lot of new ideas out there," says Channel 20
President and General Manager Sarah Norat-Phillips. Most of the breakthrough formats that have come to America in recent years that many people think are genuinely American-made, she notes, have all
been stolen from Europe and Asia.
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