Just An Online Minute... Mobile Web Metrics

More than 34.6 million mobile subscribers logged onto the Web via their cell phones in June, according to Telephia, which tracks mobile audience metrics. Telephia reports that Yahoo Mail was the most visited site by mobile consumers, followed by The Weather Channel, which tracked more than 5.8 million visitors. Rounding out the top five, ESPN claimed more than 5.3 million users, while Google Search and MSN Hotmail secured 4.3 and 3.4 million mobile visitors, respectively.

Telephia's U.S. Device Census Report for the second quarter shows that Openwave, Motorola, and Nokia browsers have the highest adoption rates among wireless Internet users. In addition, 81 percent of Internet consumers have phones with browsers that support XHTML-MP, which allows for an enhanced Internet browsing experience that is closer to what consumers are familiar with on their computers.

Telephia's Mobile Internet Report indicates that sports sites racked up more than 7.1 million visitors in June, while the search category secured 6.5 million visitors. More than 6 million mobile consumers accessed City Guides/Maps sites in June.