"If Lifetime is the network for real women, then Oxygen is fast becoming the network for bad girls," reports
Media Life. It has "Talk Sex with Sue Johanson," women's erotica program "Bliss,"
and last week, Janice Dickinson, the world's first supermodel and arguably the cattiest reality star on TV. But this week, Shannen Doherty--fired from three TV shows in just over a decade--joins the
Oxygen lineup with "Breaking Up with Shannen Doherty." The premise is simple: Doherty puts her she-devil self to good use by breaking off bad relationships. She helps men and women break free after
the toxic boyfriend, buddy or boss is caught on surveillance dealing badly with a fake situation manufactured by the show's producers. The bad-girl strategy is apparently working. During July, its
women 18-49 prime-time average was up 50 percent--from an average 66,000 viewers to 99,000--while its total day average rose 20 percent.
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