• , Thursday, May 20, 2004 12 AM

In a new 63-page white paper entitled, "Going Deep: Vertical Digital Directories," The Kelsey Group examines the role of vertical directories in local advertising. A "vertical digital directory" is an online property that provides deep amounts of structured content for a niche category, such as travel, real estate or home improvement. Among the report's key findings is that vertical directories are currently serving a valuable dual function - providing content to search engines in response to local queries, while also offering a gateway to paid-search advertising for small and medium-sized businesses.

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