ESPN is practically sold out of its "Monday Night Football" ad inventory, and time is also tight for Saturday night college football on ABC. Plus, the NFL preview issue of
ESPN, The Magazine
will be its largest ad revenue-producing issue ever, with 110 pages of ads that will generate more than $10 million in revenue. "Prime-time Monday Night Football on ESPN and Saturday night college
football on ABC has resonated with advertisers," says Ed Erhardt, president of ESPN ABC Sports Customer Marketing and Sales. The heavy demand has allowed us to price it very aggressively, he says, "at
top of the market cost-per-thousand increases across all of our platforms." He adds that the hottest new category has been consumer electronics, while the financial/insurance category is hotter than
usual. The network also has some of its main sponsors back, like Home Depot, Citibank, Capital One and Miller beer.
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