• Promo, Thursday, August 24, 2006 12 PM

Chrysler's Jeep brand plans to give away a new four-door Jeep Wrangler in a new promotion next month, but the winner is going to have to get his hands dirty. Actually, the winner will get filthy because the only way to win is to slug your way through a three-foot-deep pool of slushy, slippery mud looking for sticks. Aptly titled the Jeep Stick in the Mud Challenge, the promotion kicks off Sept. 29 at the opening of the Texas State Fair, where 120 randomly selected participants who registered at a special Web site will wade through a mud-filled above-ground pool. They'll look for sticks that carry a specific point value. The one with the most points in the final round wins the Jeep. "We wanted to build awareness of the all new 2007 Jeep Wrangler arriving in the Texas market and across the country. And have a lot of fun, which is the way Jeep normally does things," says Jeep spokesperson Carrie McElwee. Participants will receive branded T-shirts and hats when the search through the 23-foot-long mud pool ends.

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