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Agencies Outperform Direct Marketers, Suppliers During 2Q

  • DM News, Friday, August 25, 2006 12 PM
The direct-marketing industry posted positive growth during the second quarter of 2006 versus the same quarter in 2005--and ad agencies experienced the strongest growth of any direct response sector, outpacing both marketers and direct-response service providers. "Agencies posted the best revenue and profitability numbers of the three measured segments," the Direct Marketing Association said in its analysis, part of a regular quarterly update. All three segments--marketers, suppliers and agencies--expressed optimism for the third quarter, continuing a yearlong trend of anticipated growth in the coming quarter.

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