Hey, Big Spender Adriana Waterston, Vice President of Marketing and Business Development at Horowitz Associates, says "...We know that historically, African-Americans are big spenders when it comes to television and entertainment services, and have been loyal to cable. This study shows indications that the competitive market for African-American subscribers is heating up, as it already has for Latino subscribers." According to Horowitz Associates survey, FOCUS: African-America, African-American cable subscribers pay, on average, $58.17 for their cable service, compared to $54.00 among total urban cable subscribers. African- Americans with digital cable report an average monthly cost for their cable service at $66.74, compared with an average of $64.36 among total urban digital cable subscribers, and among those with satellite, monthly spending is reported at $63.70 a month, compared with $58.73 among total urban satellite subscribers. Internet services overall and broadband services in particular, are areas of potential strong growth among African-Americans. Based on future intentions: