Top 10 Online Education and Careers Destinations Week ending August 6, 2006 US, Home and Work

Brand or Channel

Unique Audience (000)

Active Reach (%)

Monster.com Network

5,237

4.01

CareerBuilder Network

5,172

3.96

Yahoo! HotJobs

1,568

1.2

AOL Research & Learn

1,278

0.98

MSN Encarta

1119

0.86

U.S. Dept. of Education (ED)

975

0.75

Merriam-Webster

890

0.68

University of California at Berkeley

832

0.64

University of Illinois at Urbana Champaign

823

0.63

About Education

796

0.61

Source: Nielsen//NetRatings NetView

Demographic Data for Category Month of July 2006 US, Home and Work Category

Target

Unique Audience (000)

Audience Composition (%)

Total

80,098

100

Male

38,274

47.78

Female

41,825

52.22

Age

2 - 11

2,170

2.71

12 - 17

6,034

7.53

18 - 24

6,412

8.01

25 - 34

12,112

15.12

35 - 49

28,560

35.66

45+

35,003

43.7

55+

15,508

19.36

65+

5,157

6.44

HH Income

$ 0 - 24999

4,449

5.55

$ 25000 - 49999

16,447

20.53

$ 50000 - 74999

21,483

26.82

$ 75000 - 99999

15,985

19.96

$ 100000 - 149999

13,631

17.02

$ 150000+

6,913

8.63

No Response

1,190

1.49

Source: Nielsen//NetRatings NetView

Top 20 Advertisers

Impressions (000)

Share of all Impressions

GUS Plc

3,559,395

73.3%

American InterContinental University

666,479

13.7%

Apollo Group, Inc.

471,961

9.7%

DeVry Inc.

64,874

1.3%

The Art Institutes

13,103

0.3%

Colorado Technical University

5,251

0.1%

Washington Virtual Academy

4,923

0.1%

Almeda University

4,734

0.1%

Pennsylvania State University

4,069

0.1%

Norwich University

2,693

0.1%

Northwestern University

2,680

0.1%

Capella Education Company

2,465

0.1%

Olivet Nazarene University

2,447

0.1%

ITT Technical Institute

2,219

0.0%

The University of Liverpool

2,009

0.0%

Emmanuel College

1,704

0.0%

California Virtual Academies

1,698

0.0%

New York Film Academy

1,399

0.0%

Old Town School of Folk Music

1,365

0.0%

Grantham University

1,241

0.0%

Total

4,853,258,000

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Button #1

(120x90)

4,106,309

84.6%

Leaderboard

(728x90)

428,522

8.8%

Wide Skyscraper

(160x600)

103,428

2.1%

Medium Rectangle

(300x250)

75,470

1.6%

Non-Standard Dimension

60,425

1.2%

Skyscraper

(120x600)

27,066

0.6%

Full Banner

(468x60)

20,789

0.4%

Button #2

(120x60)

12,881

0.3%

Rectangle

(180x150)

6,107

0.1%

Half Banner

(234x60)

3,990

0.1%

Large Rectangle

(336x280)

3,226

0.1%

Vertical Banner

(120x240)

2,855

0.1%

Micro Bar

(88x31)

895

0.0%

Square

(250x250)

540

0.0%

Vertical Rectangle

(240x400)

422

0.0%

Square Button

(125x125)

341

0.0%

Total

4,853,266,000

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Impressions (000)

Share of all Impressions

In-Page

4,791,147

98.7%

Pop-Under

53,252

1.1%

Expanding

7,116

0.1%

Pop-Up

1,410

0.0%

Over-Page

335

0.0%

Transitional

5

0.0%

Total

4,853,265

100.0%

Source: Nielsen//NetRatings AdRelevance