Revenue Science, provider of audience segments for online publishers and advertisers, today said it signed Kelley Blue Book, the top-ranked auto information site, as a client. Through the use of
Revenue Science's behavioral targeting services, advertisers on Kelley's website (kbb.com) will be able to target specific in-market auto buyers with greater precision. "Working with Revenue Science
makes us the first in the online automotive category to offer behavioral targeting which will allow our advertisers to reach their premium markets," said Robin Cooper, director of sales for Kelley
Blue Book, in a press statement. In addition to Kelley Blue Book, Revenue Science counts Dow Jones & Co.'s Wall Street Journal.com, CBS MarketWatch.com, Reuters.com, Financial Times.com, and ESPN.com
among its clients.
