News Brief

NBC Teams With Net Site To Push 'Friday Night Lights'

NBC will team with high-school social networking site to promote "Friday Night Lights," its fall high-school football drama. A microsite for the show will enable high-school students to upload video, photos and blogs about their own football experiences and enter to win one of 10 $5,000 scholarships. Bebo will promote the Tuesday night program on its sister social networking sites, Piczo and hi5, as well as on other youth-targeted sites, including Tickle, Ringo and FastWeb. NBC will promote the site with "school spirit" kits sent to 1,000 high schools in each of the top 100 markets.

Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.