Around the Net
Rich Media Enriching PC Ads (USA Today)
While banner ads have become passé and pop-ups a nuisance, the use of so-called rich media ads is poised for rapid growth, industry experts say. Rich media combines animation, video and sound
with interactive features. The big growth driver: 43% of PC users, or 51 million individuals, now connect to the Internet from U.S. homes via a broadband connection necessary for swift downloading of
dense video and music digital files, according to Nielsen/NetRatings.
