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Study: Half Of Realtors To Cut Newspaper Ads In Favor Of Free Websites

More than half (51 percent) of real estate agents are utilizing free online classified sites such as Craigslist and Google Base and plan to cut their newspaper advertising budgets because they no longer deem it necessary, according to a survey of an undisclosed number of agents released Wednesday by Classified Intelligence. The survey, part of a new "Real Estate Advertising 2006" report, which analyzes spending by Realtors in print niche publications and newspapers; direct marketing; local newspaper Web sites, and national and local real estate sites.
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