Bic Lighters Up The Ante With Poker Deal
Brandweek, Thursday, August 31, 2006 1:15 PM
Despite smoking's growing reputation as socially unacceptable, it is readily associated with a number of popular activities, where participants tend to adopt a more lenient attitude. One is poker--a pastime which has long been associated with green felt-covered tables covered with colorful chips under a thick cloud of tobacco smoke. That's why it's not surprising that Bic, which markets lighters as well as pens, has become the official lighter of the "World Series of Poker." The deal includes a marketing campaign with a poker microsite, www.flickyourbic.com. Visitors can enter a sweepstakes to win two player seats at the 2007 tournament's Main Event poker playing sessions. Users also can upload and customize their personal poker face photo, learn tips about poker-playing "tells," and read the latest poker industry news. The sweeps runs through year's-end and will be supported by print in Rolling Stone and Sports Illustrated and Maxim, and online ads on AskMen.com, FHM.com, Maxim.com and other Web sites. The effort, which targets 21- to-34-year-old males, also includes convenience store displays, poker-themed lighters and packaging and Bic-branded playing cards, which will be offered to consumers registered in Bic's online database.
Read the whole story at Brandweek »
Recent Around the Net In Brand Marketing Articles
-
Macy's New Campaign May 21, 8:05 a.m.
Macy’s is rolling out Americana in a new marketing campaign throughout 850 stores that encircles Independence ... -
Barbie Is Househunting May 21, 8:05 a.m.
Toymaker Mattel has hired a team of interior designers to create three “dream houses” — in ... -
Forget Flicks, U.S. Will Export Machinery May 21, 8:05 a.m.
Crappy movies will not be the main U.S. export in coming years. The good news for ... -
Darden Testing New Bar Concept May 21, 8:05 a.m.
Darden Restaurants Inc. is testing a new bar concept called Atrium that serves a dual-branded Olive ... -
Sure, C-Store Stops This Summer May 21, 8:05 a.m.
For summer travelers, convenience store stops will be part of the trip. According to this month's ... -
Driverless Cars; Yeah, We'll Get One Of Those May 21, 8:05 a.m.
Google's driverless car project may turn out to be a gold mine if sentiment research has ... -
Domino's Brazil: DVD Boxes That Smell Like Pizza May 20, 8:05 a.m.
Domino’s Brazil is launching a “smellvertising” campaign. A YouTube video explains how a special thermal ink on ... -
YouTube Lets You Shop Products On Videos May 20, 8:05 a.m.
Google is releasing a new "channel gadget" that will aim to shorten the path to purchase and translate ... -
Cracker Jack Ties With Ashley Tisdale May 20, 8:05 a.m.
New Cracker Jack’D in town isn't your grandfather’s caramel-covered popcorn snacking food. The rebranded and remodeled ... -
More States Consider Raising Tobacco-Use Age May 20, 8:05 a.m.
In April, several members of the New York City Council introduced legislation that would raise the ...
Be the first to comment on "Bic Lighters Up The Ante With Poker Deal"
Leave a Comment