Letter from the Publisher

by , Sep 1, 2006, 1:22 PM
  • Comment
  • Recommend

We are pleased to announce the finalists in MediaPost's first-ever OMMA Awards for online advertising creativity. Winners in 19 categories will be selected from the finalists you see here and honored at a special OMMA Awards reception on Sept. 26, 2006 at 6 p.m. at the New York Marriott Marquis in Times Square.

In addition to celebrating the category winners, we'll be awarding Best in Show and Creative Breakthrough of the Year to those agencies that have produced the best work of the year.

In devising the awards categories, we strived to take into account a variety of online creative formats. We were as interested in stellar search copy as we were in rich media, in-banner video, and interstitials. Online advertising for social networks, inventive examples of content integration, unusual contests, gaming, viral marketing, and wireless applications comprised a good portion of the entries.

For a first effort, we were surprised and delighted by the number and quality of entries. Briefs were packed with interesting facts and compelling data points across a broad spectrum of campaigns for consumer and business products and services.

The winners of the OMMA Awards will be selected by our panel of esteemed online creatives, led by Colleen DeCourcy, chief experience officer at JWT, from among the finalists you will read about in these pages. (Judges are prohibited from judging their own work).

We will toast the winners and all the finalists at the OMMA Awards reception on Sept. 26. The event takes place immediately after day two of MediaPost's OMMA Conference & Expo, our annual conference of online media, marketing, and advertising professionals who gather to debate and chart the future of digital media and marketing. We hope to see you all at OMMA and at the OMMA Awards party. Tickets to both events are still available. For more information, go to www.mediapost.com and look for the section on MediaPost shows.

Congratulations to all the finalists, and thank you to all who entered.

Kenneth Fadner

Publisher, OMMA Magazine and Chairman, MediaPost Communications

Be the first to comment on "Letter from the Publisher"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent OMMA Magazine Supplement Articles

  • Online All Star: Michael Donnelly  

    The best business decision MasterCard Senior Vice President and Group Head of Global Digital Marketing Michael ...

  • Online All Star: Steve Minichini  

    Steve Minichini caught on to the potential of interactive media early on. “You remember Prodigy and ...

  • Online All Star: Donnie Williams  

    Remember that famous quote about the Battle of Waterloo being won on the playing fields of ...

  • Online All Star: Bob Arnold  

    Bob Arnold’s digital marketing story begins in Belgium. The University of Cincinnati student was on an ...

  • Online All Star: Elizabeth Elfenbein  

    Elizabeth Elfenbein is officially known as “Partner, Creative” at health and wellness agency The CementBloc, and ...

  • Online All Star: Adam Kasper  

    Adam Kasper knows from backbreaking work. Hoping to earn a few bucks during his college summers, ...

  • Online All Star: Adam Kleinberg  

    Every week, Traction ceo Adam Kleinberg spends a few mornings on the shores of Lake Merritt ...

  • Online All Star: Dawn Maire  

    Many of the industry’s top strategists honed their skills at a consultancy, or by serving a ...

  • Online All Star: B. Bonin Bough  

    At many companies, the suggestion that a large brand’s entire marketing budget be poured into social ...

  • WSBTV COX CMG's WSBTV iPad Weather App  

      The WSBTV iPad weather app is designed with a unique carousel navigation gallery where can ...

» OMMA Magazine Supplement Archives