Scott Sorokin has been tapped to head Modem Media's San Francisco office. Sorokin had been leading Modem Media's west coast creative department and select client relationships since the fall of 2003.
Prior to joining Modem, Sorokin was Co-Founder, Managing Director of Grey Interactive Worldwide, one of the first interactive agencies in the world. While there, he represented such clients as Time
Warner, Procter & Gamble, Sprint, Liz Claiborne, US West, IBM, Microsoft, Panasonic, Kraft Foods, Seagram's and Dell Computers.
