Little Tikes To Be Sold To Bratz Maker

  • September 11, 2006
Newell Rubbermaid Inc. is selling its Little Tikes children's toys and furniture business to MGA Entertainment Inc., the privately held maker of Bratz dolls. Rubbermaid, which also makes Sharpie pens and Rubbermaid housewares, said Little Tikes brought in about $250 million in revenue in 2005. The deal is expected to close in the fourth quarter. The move is part of an ongoing restructuring as Rubbermaid discontinues or sells off non-core operations.

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