Donovan Data Systems Partners With DoubleClick For Agency Billing
Feb 25, 2004, 12:00 AM
DoubleClick's media planning tool, MediaVisor, is partnering with Donovan Data Systems' agency application in an effort to streamline the agency billing process. MediaVisor is designed to streamline the entire media planning, buying and trafficking process, and PrintPak is the DDS application used for a wide range of functions including media buying, trafficking, billing and paying. By combining the two, media professionals will now be able to transfer media plans into PrintPak at the touch of a button. The time it takes to reconcile online campaigns will be vastly reduced and the incidence of billing errors will be minimized.