Broadcast Media Online A deeper look at both TV and Radio Online, with sites, demographics, advertisers, advertisement types, sizes and delivery technology. Top 10 Online Broadcast Media Destinations (Week ending August 27, 2006 US, Home and Work)Unique Audience (000)Active Reach (%) Yahoo! TV 4,438 3.36 Clear Channel Online Network 3,591 2.72 BBC 3,139 2.37 NBC Universal 2,972 2.25 AOL Television 2947 2.23 Nick 2,777 2.1 MSN TV 2,507 1.9 CBS Television 2,128 1.61 TV.com 1,727 1.31 Gannett Broadcasting 1,681 1.27 Source: Nielsen//NetRatings NetViewDemographic Data for Broadcast Media Category (Month of July 2006 US, Home and Work)TargetUnique Audience (000)Audience Composition (%) Total 61,260 100 Male 29,958 48.9 Female 31,302 51.1 Age 2 - 11 2,879 4.7 12 - 17 4,622 7.54 18 - 24 3,061 5 25 - 34 9,335 15.24 35 - 49 21,814 35.61 45+ 26,773 43.7 55+ 12,645 20.64 65+ 4,647 7.59 HH Income $ 0 - 24999 3,874 6.32 $ 25000 - 49999 13,107 21.4 $ 50000 - 74999 16,575 27.06 $ 75000 - 99999 12,158 19.85 $ 100000 - 149999 9,613 15.69 $ 150000+ 4,950 8.08 No Response 982 1.6 Source: Nielsen//NetRatings NetViewData on the Entertainment Industry, Television Segment (Week ending August 27, 2006 US, Home and Work)Top 20 AdvertisersImpressions (000)Share of all Impressions The News Corporation Limited 85,862 26.0% Viacom Inc 69,499 21.0% General Electric Company 31,891 9.7% Time Warner Inc. 31,541 9.6% Discovery Communications, Inc. 20,907 6.3% E.W. Scripps Company 11,649 3.5% News 5 Net 11,139 3.4% A&E Television Networks 10,794 3.3% Cox Enterprises, Inc. 10,390 3.1% Public Broadcasting Service 8,803 2.7% Oxygen Media, Inc. 8,220 2.5% National Geographic Society 6,907 2.1% Grupo Dataflux, S.A. de C.V. 5,141 1.6% The Walt Disney Corporation 3,432 1.0% Academy of Television Arts & Sciences 3,405 1.0% Lifetime Entertainment Services 2,671 0.8% Sundance Channel 1,452 0.4% Speed Channel Network Inc 1,387 0.4% Courtroom Television Network 1,091 0.3% Comcast Corporation 542 0.2% Total 330,168 100.0% Source: Nielsen//NetRatings AdRelevanceTop Ad SizesSizeImpressions (000)Share of all Impressions Leaderboard (728x90) 106,748 32.3% Half Banner (234x60) 56,005 17.0% Medium Rectangle (300x250) 55,486 16.8% Wide Skyscraper (160x600) 24,794 7.5% Non-Standard Dimension 24,264 7.3% Rectangle (180x150) 15,007 4.5% Vertical Banner (120x240) 12,293 3.7% Button #1 (120x90) 8,023 2.4% Skyscraper (120x600) 7,083 2.1% Full Banner (468x60) 5,948 1.8% Button #2 (120x60) 4,968 1.5% Vertical Rectangle (240x400) 4,137 1.3% Large Rectangle (336x280) 2,169 0.7% Square Button (125x125) 1,858 0.6% Micro Bar (88x31) 1,103 0.3% Square (250x250) 283 0.1% Total 330,169 100.0% Source: Nielsen//NetRatings AdRelevanceAd Delivery TypesImpressions (000)Share of all Impressions In-Page 295,745 89.6% Expanding 32,848 9.9% Over-Page 1,422 0.4% Transitional 126 0.0% Pop-Up 25 0.0% Pop-Under 5 0.0% Total 330,171 100.0% Source: Nielsen//NetRatings AdRelevanceData on the Entertainment Industry, Radio Segment (Week ending August 27, 2006 US, Home and Work)Top 20 AdvertisersImpressions (000)Share of all Impressions XM Satellite Radio, Inc. 7,887 70.1% Minnesota Public Radio 1,770 15.7% WSBT Radio 556 4.9% Sunny 101.5 - WNSN 511 4.5% 104.9 The River 211 1.9% Sirius Satellite Radio 59 0.5% The Walt Disney Corporation 57 0.5% WPEN Sportstalk 950 54 0.5% Robin Hood Radio 41 0.4% CRISTA Broadcasting 33 0.3% Jones International, Ltd 16 0.1% Sports Radio 810 WHB 13 0.1% Journal Broadcast Group 10 0.1% Executive Broadcast Services 6 0.1% WMKV 89.3 6 0.1% Compass Radio Group 5 0.0% DreamDoctor.com 5 0.0% Envision Radio Networks 5 0.0% WFMS 95.5 4 0.0% 107.7 The BONE 2 0.0% Total 11,255 100.0% Source: Nielsen//NetRatings AdRelevanceTop Ad SizesDimensionsImpressions (000)Share of all Impressions Leaderboard (728x90) 4,315 38.3% Button #2 (120x60) 3,082 27.4% Skyscraper (120x600) 1,196 10.6% Medium Rectangle (300x250) 1,177 10.5% Wide Skyscraper (160x600) 1,159 10.3% Rectangle (180x150) 128 1.1% Full Banner (468x60) 74 0.7% Vertical Banner (120x240) 52 0.5% Button #1 (120x90) 51 0.5% Half Banner (234x60) 16 0.1% Micro Bar (88x31) 2 0.0% Total 11,252 100.0% Source: Nielsen//NetRatings AdRelevanceAd Delivery TypesImpressions (000)Share of all Impressions In-Page 11,253 100.0% Total 11,253 100.0% Source: Nielsen//NetRatings AdRelevanceNote: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.