News Brief
AvenueA Wins Travel Accounts
Apr 26, 2004, 12:00 AM
aQuantive, Inc. unit AvenueA on Monday was tapped by Hawaiian Airlines, Holland America Line, and Starwood Hotels and Resorts to lead their online advertising efforts. Billings were undisclosed.
Hawaiian Airlines and Holland America Line are clients of Avenue A's Seattle office and Starwood Hotels and Resorts Corporation is a client of AvenueA, New York. AvenueA travel clients include Alaska Airlines, Caesars Entertainment, and Expedia.
The travel industry accounted for roughly 25 percent of U.S. online advertising spending in the first six months of last year, according to a recent TNS Media Intelligence/CMR report. Only consumer services outranked travel marketing on the Internet.
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