• Editor & Publisher , Tuesday, September 19, 2006 12:15 PM

With newspapers expanding political coverage on their Web sites, some of the most effective and entertaining use of their Internet editions thus far has been links to political ads. Big dailies like The New York Times and The Washington Post have been screening such ads for effectiveness and accuracy for years, but only recently have actual moving images been put online. Now, at least three dailies are offering readers a chance to view them via their Web pages. "If you are into political ads, you can just park there and watch," says John Harris, national politics editor of the Post, which now boasts almost 100 of them. "You can see what the ads are and come to some conclusions," he adds. The ads are seen through the Post's own Web files, links to candidate sites, and via YouTube.com.

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