Toys 'R' Us, NBC's 'Deal' Team Up
Sep 21, 2006, 9:00 AM
Toys "R" Us will launch an integrated campaign on Sept. 28 to kick off an alliance with the hit NBC game show "Deal or No Deal" when the show's host Howie Mandel makes a personal appearance at its Times Square store. An integrated marketing campaign will tout the promotion, via 30-second TV spots and a teaser campaign airing on NBC and cable stations. Circulars run in 140 newspapers from Oct. 1-28.