- Ad Age, Friday, September 22, 2006 12 PM
Conde Nast, ready to roll with a test issue of
Vogue Living, is working on another special extension of its
Golf Digest group, called
Golf Digest Index. The new mag, to be sent to
300,000 of
Golf Digest's wealthiest readers this month, will come out twice in 2007. And it backs away from golf instruction and the celebrities of the sport in favor of lifestyle coverage in a
bid to attract more luxury advertisers. Magazines are looking beyond their pages more and more for ways to sell ads, from spinoff titles to TV shows to coffee-table books. "We have the audience, but
this broadens the editorial landscape of
Golf Digest," says Publisher Thomas Bair. "This gives us a whole new approach to luxury automotive, apparel, luxury goods, private aviation."
advertisement
advertisement
Read the whole story at Ad Age »
