Revenue Science is expected to announce today that it will start powering ad targeting across all Web properties of Gannett Co., including USAToday.com. Gannett will use Revenue Science's technology
to create a behavioral targeting network over its Web properties, says Brad Hefta-Gaub, senior vice president for media operations at Revenue Science. In addition, unsold Gannett inventory might be
filled with advertisers that have bought on the Revenue Science network. Other publishers that use Revenue Science's behavioral targeting platform on their Web sites include
The Wall Street
Journal, ABC News, Fox News, and
The Guardian. Revenue Science rival Tacoda previously served behaviorally targeted ads on USAToday.com.
