OVAB, which has been operating in stealth mode, already has a core group of members lead by Gannett's Captivate unit and Premiere Retail Networks, operator of Wal-mart TV and other store-based digital advertising networks.
The outreach push is designed to build a core base of members that can help draft a charter for the organization, establish its initial goals and begin recruiting for an executive director to manage the organization.
Digital out-of-home video networks already are growing at a rate of about 10 a month, according to a recent report on the category published by Profitable Channels, and include channels in a variety of out-of-home locations ranging from elevators and supermarkets to movie theaters and gas stations.
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