Digital Spots Mean Boom for Ad Tech
According to ABI analyst Michael Arden, studies have shown that "VOD viewer numbers increased dramatically when the service became advertising-based instead of fee-based." Cable companies are already driving demand for equipment that delivers ads. Arden notes that one cable television operator, Sunflower Broadband, is already delivering ads into on-demand programming for MTV Networks.
Arden says likely winners include established ad tech firms like SeaChange, C-COR (nCUBE) and Concurrent Computer Systems, as well as new IPTV tech firms, like Bitband and UTStarcom.
The latest generation of ad-serving technology allows delivery of targeted ads, based on demographic information gleaned from subscription data or other sources with permission from users. ABI notes it may even be possible to target individuals within households, holding out the promise of demand for multiple ad-splicers per home.
Recent MediaDailyNews Articles
-
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ... -
Mag Bag: Bonnier, Source Interlink Swap Mags May 23, 4:09 p.m.
Bonnier, Source Interlink Swap Mags Enthusiast publisher Bonnier Corp. continued wheeling and dealing this week with ... -
Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV May 23, 7:46 a.m.
Demand for network TV advertising, which had been lagging so far this year, surged in April ... -
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ...
Be the first to comment on "Digital Spots Mean Boom for Ad Tech "
Leave a Comment