Alltel Hooks Up Fans With NFL Receivers
Promo, Thursday, September 28, 2006 12:45 PM
Alltel Wireless is launching an integrated marketing campaign centered around four of the NFL's top receivers. The aim is to promote a feature that allows customers to get unlimited free calls, day or night, to and from their 10 most important phone numbers. Consumers will be able to add the Arizona Cardinals' Larry Fitzgerald, Carolina Panthers' Steve Smith, Cleveland Browns' Joe Jurevicius and New Orleans Saints' Joe Horn to their "My Circle" of friends. Each player has a dedicated microsite on AlltelCircle.com, complete with exclusive content and weekly podcasts. Fans also have the chance to win prizes, including game tickets, autographed memorabilia and VIP treatment for themselves and their "Circle" of 10 friends. "My Circle" numbers can be any combination of wireless, home and office numbers located anywhere in the United States, regardless of local phone company or wireless carrier. These 10 numbers are in addition to customers' mobile-to-mobile calling community and do not require a special handset.
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