NFL Jumps On Consumer-Generated Super Bowl Ad Wagon

  • September 29, 2006
The National Football League will invite fans to pitch ideas for the league's commercial that will run during Super Bowl XLI in February. Lisa Baird, senior vice president of consumer products and marketing integration for the NFL, made the announcement during the AAAA/ARF Conference on Consumer Engagement Thursday. A slide Baird displayed about the fan-targeted contest showed a tie-in with "The Apprentice." Brian McCarthy, a spokesperson for the NFL, confirmed that the league is finalizing plans to "launch a contest in which fans are invited to pitch us on their idea for an NFL-themed spot." The commercial will air during the Super Bowl as part of the NFL's advertising time in the game.
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