Sigma Group has named DEENA WEINBERG as associate media director. In this position, Weinberg is responsible for the overall planning and placement of media buys on behalf of Sigma's clients. Most recently, she worked at Disney/ABC Cable Networks Group as director of media planning. In that position, she directed all consumer and trade media planning and buying, and managed relationships with media agencies and vendors on behalf of Disney/ABC's four wholly owned cable networks.

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