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Newspapers Endure More Circulation Falls

Another bloodbath looks to be in store for many newspapers when the Audit Bureau of Circulations releases its fall circulation FAS-FAX report on Oct. 30. Sources who have seen the numbers say that for the six months ending September 2006, top-line daily circulation will fall roughly 2.5 percent, while Sunday will be off about 3 percent. The declines just keep coming, even against easier comparisons that were supposed to ease the industry's slide.

Major metros are expected to be among the worst hit, with declines in single-copy sales and the ongoing impact of many papers reducing other-paid and third-party copies. Circulation continues to slide at a quicker pace than in years past. For the six months ending March 2006, daily slipped 2.5 percent and Sunday was down 3.1 percent, while in September 2005, daily was down 2.6 percent and Sunday dropped 3.1 percent. In March 2005, daily fell 2 percent and Sunday was down 2.5 percent.

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