• Promo, Wednesday, October 18, 2006 12:45 PM

The best way to get people to buy your product in a store is to give them a taste of it. Some 52.4% of adults 18 and older said they were either "influenced" or "greatly influenced" by in-store product sampling, compared to 43.2% who cited product labels and 39.5% for shelf coupons, according to the recent Simultaneous Media Usage Survey by BIGresearch.

Following the top three, the most influential in-store media by percentage are: Special Displays (35.5%); Store Loyalty/Card (33.1%); Coupon on Register Tape (28.4%); In-Store Events/Contests (28.1%); Parking Lot/Sidewalk Events (18.2%); Floor Graphics (12.5%); In-Store TV (10.9%); In-Store Radio (7.5%)

"Even though in-store TV and radio trail--it is still very significant when taking that number as part of overall weekly store traffic," says Joe Pilotta, BIGresearch vice president, research.

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