Target Sponsors New Video On ELLEgirl.com
The video clips will include a four-episode Web series about four ELLEgirl readers who hope to break into the modeling industry, a segment called "Nerd Girls" about women students at a Tufts University engineering program, and previews of the Fox television show "The O.C." Initially, four video clips will be available on the site, with an additional 11 going live in the next several weeks.
The clips, which are between 1.5 and 2 minutes, will be supported by pre-roll ads. Retailer Target will exclusively sponsor the video for the first month; Target also will exclusively sponsor the mobile text ads for one month post-launch.
Other new ELLEgirl.com sponsors include T-Mobile, which will join the site next month, Baby Phat and Playtex. Coty Fragrances and Samsung also advertise on the site.
ELLEgirl.com last month drew 316,000 unique visitors, according to comScore Networks. Last year, when still in print, the magazine had a circulation rate base of 600,000.
The Web site of rival Seventeen magazine drew 930,000 Web visitors last month, according to comScore, while Teen Vogue drew 117,000 visitors and Jane garnered 73,000.
Recent Online Media Daily Articles
-
New Stanford Initiative Helps Browser Developers Refine Cookie-Blocking June 19, 7:35 p.m.
Privacy advocates at Stanford on Tuesday unveiled a new initiative that could pave the way for ... -
Facebook Aims To Simplify Page Analytics June 19, 5:52 p.m.
In its latest step to simplify advertising and marketing on Facebook, the company on Wednesday announced ... -
Powley Tapped As iCrossing CEO June 19, 5:32 p.m.
Catching agency watchers off guard, Don Scales is stepping down as CEO of iCrossing, effective immediately.Stepping ... -
Twitter Gets Social With Viacom June 19, 5:21 p.m.
Twitter took another step Wednesday toward supporting television. The social-media company signed a partnership with Viacom ... -
Digital, Alternative Media Revs Forecast To Hit $436B By 2017 June 19, 3:01 p.m.
Various types of mobile marketing and advertising accounted for nine of the top 10 fastest-growing digital ... -
Acquisitions Flourish, Google To Seek Equity Firm To Further Deals June 19, 1:24 p.m.
Google is considering alliances with private-equity firms to help structure acquisition deals, but the tech company ... -
Millennial Expands Video Ad Options June 19, 11:44 a.m.
Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of ... -
CIMM Issues Request For Data, Cross-Platform Metrics June 19, 9:29 a.m.
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving ... -
Heads Or Tails: Facebook Grows A Long One, Surpasses 1 Million Advertisers June 19, 7:48 a.m.
Facebook has reached an important ad industry milestone, becoming one of the few mega platforms to ... -
Consumer Action: Most Web Users Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ...
Be the first to comment on "Target Sponsors New Video On ELLEgirl.com"
Leave a Comment