• Promo, Friday, October 20, 2006 2:06 PM

Piece by fabricated piece, Lexus is unveiling its new luxury LS 460 sedan at the World Financial Center Plaza in New York. In an installation art exhibit called "Unpacking," a multi-layered Plexiglas sculpture of the automobile evolves each day as panels are removed and placed around the plaza. Each panel contains a few words from Lexus' manifesto, which begins: "There is no map to innovation...."

Invitations to the installation were sent to the 30,000 employees who work in the Financial Center. There are also banners, posters and ads on screens in the walkways of the center. Plus, Lexus is sponsoring an art exhibit "Light and Speed," that will tour New York, Chicago, Miami and Los Angeles this fall to promote the launch.

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