Coremetrics, a provider of Web analytics solutions, has extended its industry-best Web analytics platform with groundbreaking new analysis of Web site and online marketing performance. Coremetrics
TrueMeasure is a technology developed to accurately identify exact ROI delivered by all acquisition marketing sources over a specific time period with no double-counting. New Coremetrics Online
Analytics 2004 features include: TrueMeasure - a technology that equips companies to avoid double-paying to acquire the same customer; and LIVEview - where users can identify key rising and declining
links, highlight and compare performance of any set of links, and trend link performance to analyze changes in visitor traffic. Among its clients are: Bank of America, Motorola, Neiman Marcus,
Williams Sonoma, and Columbia House.
