Goldman Sachs and Hearst Corporation led a $30 million financing round for Jingle Networks, which operates the 1-800-Free411 pay-per-call ad-supported directory assistance line, the company announced
Monday. Recent campaigns run on Jingle include a
week-long branding campaign by CBS to promote
its fall TV lineup, in which callers were played a message from the stars of each show on the day of its premiere.
--Shankar Gupta