• New York Daily News, Wednesday, October 25, 2006 11:30 AM

Carson Daly, the MTV host who made Total Request Live (TRL) "a staple of the GenY vernacular," is expanding on that concept in the new realm of consumer-generated media. His new show, "It's Your Show TV," which asks users to submit short videos via the Web in 18 different "challenges," rewards winners of each category with $1,000. Videos will be collected in October and November, and the winners will then have a chance to compete for a cash prize of $100,000, with the winning video airing on NBC.

The challenges are wacky. For example, one--called "Bald is Beautiful"--asks participants to create a promo video illustrating the advantages of having no hair. Daly hopes to showcase several of the winning videos in the NBC special he plans to host, a la "America's Funniest Home Videos."

Is this the next step for user-generated content? Could this be a way for traditional media to finally get involved and profit from it? It's an interesting concept, the quality of which completely depends on whether users embrace it.

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