• MSNBC.com/Cincinnati Business Courier, Wednesday, October 25, 2006 1 PM

Kellogg's, Kraft, Nestlé, Pepsi, Coca-Cola and Procter & Gamble reportedly have all looked into a new technology that allows consumers to customize the scent or flavor of anything from soda pop to floor cleaner. Created by a Boston-area firm called Ipifini, the technology involves flavor- or scent-filled blisters that are added to bottles or cans. When the blister is pressed, the contents are released into the liquid, altering its smell or flavor.

If applied to a carbonated beverage, for example, the bottle could carry several flavor blisters, such as cherry, vanilla and mocha. For a household freshener such as Febreze, it could include several scents. Consumers could choose one flavor or scent or combine several and customize. Ipifini will be showing off its Choice Packs at the annual Pack Expo trade show Oct. 29 to Nov. 2. in Chicago.

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