Media Buyer Wins Media Seller, MediaVest Wrests Comcast
The recently formed Comcast Entertainment Group consists of E! Networks and G-4, the technology and computer-gaming enthusiasts channel that has gradually morphed its programming to more broadly appeal to men in the coveted 18-34 demo. E! Networks includes entertainment news and gossip channel E! Entertainment Television, and the fashion- and lifestyle-focused Style Network, the destination for women 18-49.
"The biggest reason MediaVest won the account was because they didn't just talk the buzzwords, they considered each and every challenge that faced each network," says Suzanne Kolb, executive vice president, marketing and communications, E! Networks. "They crafted strategies and ideas that ... were refreshing and understand the new playing field and platforms, without throwing out the old media when it was appropriate."
"These channels thrived in an environment of change because they have loyally served their respective growing audiences with new and exciting content, while capitalizing on franchise favorites," said Laura Desmond, CEO of Starcom MediaVest Group, The Americas, in a prepared statement. "We're thrilled to partner with them and look forward to activating our strategic and creative use of media to work for them."
Recent MediaDailyNews Articles
-
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ... -
Mag Bag: Bonnier, Source Interlink Swap Mags May 23, 4:09 p.m.
Bonnier, Source Interlink Swap Mags Enthusiast publisher Bonnier Corp. continued wheeling and dealing this week with ... -
Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV May 23, 7:46 a.m.
Demand for network TV advertising, which had been lagging so far this year, surged in April ... -
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ... -
Equifax Taps Dentsu's 360i As Lead Agency May 22, 5:24 p.m.
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency -- for ...
Be the first to comment on "Media Buyer Wins Media Seller, MediaVest Wrests Comcast"
Leave a Comment