News Brief
Kefta Launches Self-Service Site Targeting Tool
Oct 27, 2006, 6:00 AM
Kefta today launched a self-service version of its Dynamic Targeting product, which allows Web publishers and retailers to design different versions of their sites to present to different visitors. The self-service Dynamic Targeting tool lets site owners create user segments based on connection speed, the search keyword they used to find the site, or geographic location and serve customized versions of the site's content to each segment.
--Shankar Gupta
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