• USA Today, Friday, October 27, 2006 12:30 PM

Stolichnaya vodka is kicking off an effort to woo the trendsetting gay and lesbian market with an hour-long, ad-free documentary called "Be Real: Stories From Queer America" that will air on the Logo cable channel Sunday. The show will open and close with "sponsored by Stoli" messages and a 30-second ad for Stoli's latest flavor, Blueberi. The film will appear at least 10 times on Logo as part of their year-long deal.

Stoli is also developing a six-episode reality show, "Be Real," that is scheduled to air on Logo in April. It will profile pairs of couples going through various experiences, such as a commitment ceremony. On Monday, Stoli will launch www.stolibereal.com, where visitors can watch the documentary online and also nominate couples for "Be Real."

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