- Ad Age, Monday, October 30, 2006 12:15 PM
Tyler Brule, founder and former editor of
Wallpaper, is back in the business with plans for a 10-times-a-year, London-based magazine about geopolitics, business, culture and design. The new
title, called
Monocle and sold internationally starting in February, will emphasize visuals as much as reporting and writing, says Brule, who was in Milan last week to pitch luxury advertisers.
"I used to work in Hamburg, the hub for
Der Spiegel and
Stern," he says. "I was always fascinated by those titles--the depth of reporting, the quality, the sheer volume. I
always wondered why, at least in the U.K., titles like those never evolved. And to a large degree,
Newsweek and
Time have always been quite thin titles."
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