Ad server Falk eSolutions has launched a new ad targeting option to automatically detect pop-up blocker software on users' computers and instantly convert pop-up and pop-under inventory to alternate
formats for optimal delivery to those users. This dynamic serving technology will allow serving of standard pop-up or similar alternative rich media creative to all users, regardless of the use of
pop-up blocking software and without requiring additional creative or production costs for ad conversion. The upcoming AdSolution FX product is a new rich media ad management tool within Falk's
AdSolution ad server platform.
