Nike's Soccer Goal: World Domination By 2010

November 6, 2006

Now that it's got the U.S. airwaves filled with every one of LeBron James's alter-egos, Nike is setting its sights on the world soccer scene, vowing "global football dominance by 2010." The company tapped Joaquin Hidalgo, who will continue as vice president of global marketing, to oversee its integrated growth strategy for football. "Our goal is simple: to be unquestionably the No. 1 brand in the world's No. 1 sport," the company said. Adidas has long held that spot.

This month, Nike is introducing a signature line of Ronaldinho, the first signature collection it has ever introduced in soccer. (Ronaldinho is in his fourth season with FC Barcelona.)

Nike said that worldwide, one out of every five people will watch the next World Cup, scheduled for 2010 in South Africa.

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