New consumer research from Leichtman Research Group, Inc. (LRG) found that the one in six households in the United States now have at least one high definition-capable TV (HDTV), an increase from about one out of every fourteen households just two years ago. Yet, as much as ever, a disparity exists in HDTV ownership by household income level.
Based on a survey of 1,300 households throughout the United States, LRG's latest research revealed that:
HDTV Households | |
Annual HH Income ($X000) | % With HDTV |
Under $30 | 6% |
30 - 50 | 8 |
50 - 75 | 17 |
75 - 100 | 25 |
Over 100 | 38 |
Source: LRG HDTV 2006: Consumer Awareness, Interest and Ownership |
Other key findings include:
Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc., said "... more homes than ever are actually watching HD programming. Yet even with the price of HD sets decreasing, we see that growth of HD is being driven by those who can most afford to buy one... two-thirds of Americans remain unaware of the pending analog cut-off (in 2 ½ years), helping to explain why this deadline has had little impact on the purchase of HD and digital TVs to date."
For more information about LRG, please visit here.