Burger King-Branded Foods Heading To Supermarkets
Nov 16, 2006, 5:00 AM
The Burger King brand will appear on snacks, ice creams and other supermarket food products through a licensing deal struck with Broad Street Licensing Group, Montvale, N.J. The deal applies to foods not sold in the chains 11,000 restaurants. Meanwhile, Broad Street has also obtained the rights to put the fast-food chain's BK Joe coffee brand name on bottled coffee, coffee beans, coffee soda and other confections for retail sale.